NeeDoh Cloud Pleaser
Rolling out at Target — resale already 14x retail
A pearlescent, palm-sized cloud with the slow-melt squish, and the hardest catch of the summer. It's just starting to roll onto Target shelves, and until it lands widely, resale listings for the $4.99 cloud trade above $70. If you see one in the wild at sticker price, that's the buy.
Sighting trail
Target — early rollout — check the fidget endcap
StockX — resale — expect $70+
eBay — resale — $69.95–$75 recently